Institutional Shareholder Services, Inc.

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Marketing Analytics/Operations Associate

Marketing Analytics/Operations Associate

Job ID 
2017-1379
Job Locations 
PH-Makati City
Category 
Marketing/Public Relations

More information about this job

Overview

  • Manage marketing operations as it relates to lead management processes, workflow optimization, and marketing performance reporting and measurement.
  • Support the Marketing team’s efforts by creating and executing digital marketing campaigns, including planning, scheduling, implementation, follow up and lead tracking and measurement.
  • Administer and be the subject matter expert in marketing automation systems and Salesforce.com as it relates to marketing and sales processes.

Responsibilities

  • Help execute marketing campaigns on several platforms, including email, website, microsites, social media, video, newsletters and blogs.
  • Plan, execute, and measure campaigns and conversions using marketing automation software.
  • Analyze campaign performance and effectiveness, and perform ROI analysis on activities, recommending changes to marketing mix to optimize return.
  • Identify trends and insights in digital marketing, and provide recommendations to optimize spend and performance based on the insights.
  • Evaluate emerging technologies and provide insight and perspective for adoption where appropriate.

Qualifications

Background Requirements

  • BS/MS degree in marketing or a related field, 4-5 years of experience.
  • Intermediate to Expert level experience with marketing and sales automation tools (e.g. Salesforce, Eloqua preferred).
  • Strong interpersonal and relationship building skills.
  • Excellent communication skills, written and verbal, across all organizational levels.
  • Experience working in a B2B marketing function which supports sales.
  • Demonstrable experience managing SEO/SEM, marketing database, email, social media and/or advertising campaigns.
  • Experience in optimizing landing pages and web forms; experience with A/B and multivariate experiments.
  • Working knowledge of HTML and WordPress, and website analytic tools.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Financial services and corporate governance background preferred.

Personal Attributes

  • Ability to adapt to and work successfully in a fast-paced, global environment.
  • Strong organizational skills, problem-solving skills, and ability to prioritize.
  • A team player with the ability to effectively interact with employees at all levels within the company.
  • A self-starter with strong attention to detail and ability to handle multiple projects simultaneously.
  • Ability to work successfully in a matrixed organization with internal product and business teams, client service, sales, and colleagues within marketing.